{"id":48,"date":"2018-11-03T17:01:13","date_gmt":"2018-11-03T17:01:13","guid":{"rendered":"http:\/\/ttoao.hosting.paxillus.ch\/?page_id=48"},"modified":"2026-07-31T11:31:33","modified_gmt":"2026-07-31T10:31:33","slug":"our-story","status":"publish","type":"page","link":"https:\/\/www.thetasteofarganoil.com\/?page_id=48","title":{"rendered":"Our Story"},"content":{"rendered":"\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/FOVEscKTG0U\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/p>\n\t<h2>Who we are<\/h2>\n<p>Established since 2015, The Taste of Argan Oil is a family business based in Worcestershire, UK. We are proud to be working with our long-term partner cooperatives in Morocco, who produce our incredibly delicious and rare Argan Oil.<\/p>\n<h2>Where it all began<\/h2>\n<p>We first fell in love with&nbsp;Argan Oil whilst being on holiday in Morocco. As we travelled through the semi-desert of south-western Morocco, we could just see&nbsp;Argan trees! Argan Oil was also distinctively present in the most beautiful rich and flavoursome Moroccan dishes. As we began making friends and learned more about the Moroccan culture, we began to realise that we wanted to introduce this fantastic artisan secret to Chefs and Gourmets in the UK&nbsp;whilst directly supporting Moroccan women cooperatives.&nbsp;After much researching and visiting, we found the best tasting, highest quality Argan Oil from artisan cooperatives that also supported their women employees with education. We then decided to establish The Taste of Argan Oil as a registered food business in the UK and introduce culinary Argan Oil to Chefs and Gourmets with the&nbsp;promotion of a healthier lifestyle and socioeconomic support at the heart of what we do.<\/p>\n<h2>What we are passionate about<\/h2>\n<p>Our mission is to build a sustainable Argan Oil culture by working directly with our Moroccan partner cooperatives. Our partner cooperatives use Argan fruits that have been protected from animals and they make Argan Oil using traditional methods according to&nbsp;artisan secrets that have&nbsp;been passed down generations. This family secret varies from cooperative to cooperative and so we were sure to pick the best tasting Argan Oil for you to enjoy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who we are Established since 2015, The Taste of Argan Oil is a family business based in Worcestershire, UK. We are proud to be working with our long-term partner cooperatives in Morocco, who produce our incredibly delicious and rare Argan Oil. Where it all began We first fell in love with&nbsp;Argan Oil whilst being on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"footnotes":""},"class_list":["post-48","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thetasteofarganoil.com\/index.php?rest_route=\/wp\/v2\/pages\/48","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thetasteofarganoil.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.thetasteofarganoil.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.thetasteofarganoil.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thetasteofarganoil.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=48"}],"version-history":[{"count":12,"href":"https:\/\/www.thetasteofarganoil.com\/index.php?rest_route=\/wp\/v2\/pages\/48\/revisions"}],"predecessor-version":[{"id":705,"href":"https:\/\/www.thetasteofarganoil.com\/index.php?rest_route=\/wp\/v2\/pages\/48\/revisions\/705"}],"wp:attachment":[{"href":"https:\/\/www.thetasteofarganoil.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}